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Visual Merchandising

Derek Gerritsen | September 9, 2014

Visual merchandising is the art and science of properly arranging your products in your retail or grocery store by making them visible and appealing to your customers. This will make your products sell fast and frequently. Understanding the basics of retail and food merchandising will help you to create displays that will sell more products by turning your shelf space into selling space.

Customers want to find merchandise quickly and easily. Guide them to your products and sell them quickly with visual aisle signage. Draw your customers towards your products with merchandising danglers that move with a breeze and colorful shelf talkers that are visible from anywhere in the aisle. Brand your company name on the shelf space below the products with channel strips. Put your most popular items at eye level and use merchandising strips to display your impulse items near checkouts and on end displays.

You advertise your products and sales to draw customers into your store. It only makes sense to take the time to understand the best way to present your products and turn your aisles into an efficient selling space.

Visual merchandising is the art and science of properly arranging your products in your retail or grocery store. It converts your space into a selling space that makes your products fly off the shelves. To learn more about merchandising products visit Ketchum Manufacturing today or email me at derekg@ketchum.ca

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