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The Power of Merchandising

Derek Gerritsen | November 11, 2014

Have you ever been to a store that was so overwhelming with products that you didn't know where to start, or where to land your eyes? Stores can overpower consumers with too much product and often make it difficult for them to even know which direction to walk! Consumers today want to enjoy their shopping experience and there are some quick tips to help retailers keep their customers happy.

Keep products clear and visible. Merchandising your products will lead customers to the products that you want them to purchase. Customize your shelf dividers with your brand name. Create custom shelf talkers and custom shelf danglers that sway with a breeze. These products make it easier for your customers to find your products and weekly specials. Display your key products front and center on your main shelves and merchandise key products with custom channel strips that are printed with bright and attractive colours and messages. Remember to incorporate your brand into all of your merchandising products. This will help customers to remember where they purchased that great deal.

Even if you only have a few customers in your store, it's nearly impossible to tell them about every product in your store, so it's essential to guide them to the products that they are the most interested in purchasing. Up to date pricing can be accomplished with custom price wheel tags and accordion style pricing systems.

Capture the impulse purchase at the end of aisles and at the cash register with custom merchandising strips. Keep merchandising at the top of your to do list and it will become an easy project that will keep your customers informed, relaxed and happy that they shopped in your grocery store.

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