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Merchandising Strips - The Master of the Impuylse Buy!

Lani Van Eik | October 4, 2012

Let’s talk for a minute about impulse buying.  Have you ever done it?  Come on now admit it!

You are walking through the grocery store looking for only what is on your list when there it is.  A bright spot-light shinning down on it from the heavens, the merchandising strip filled with little bags of chocolate goodness in the middle of the soap aisle.

You purposely skipped the candy aisle because you knew today was not the day to tempt fate, you would not be able to resist and yet here in front of you is exactly what you were trying to avoid.  Do you buy them?  Of course you do!

Impulse shopping is a billion dollar business from displays at the checkout to merchandising strips filled with candy or chocolates in the middle of the dog food aisle.  You cannot escape it, so you might as well embrace it and use it to your advantage.

At Ketchum Manufacturing we can provide you with the materials needed to make it easier to tap into the impulse buy.  We sell a variety of point of purchase merchandising options from shelf talkers to danglers and even the infamous merchandising strip.  We are able to custom print with your logo, brand or design and have different shapes and sizes to choose from.

Click here to find out more about what we have to offer.


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